Darren Millar, Assembly Member for Clwyd West has joined the Friends Against Scams campaign, an initiative that aims to protect and prevent people from becoming victims of scams by empowering communities to ‘Take a Stand Against Scams’.

As a SCAMbassador, Darren has joined the National Trading Standards (NTS) Scams Team and others to protect everyone from scams and the damage they cause. Darren will be able to work with members of their community and in the Senedd to educate and support those who may be vulnerable to scams.

Each year scams cause between £5bn and £10bn worth of detriment to UK consumers. In addition to the financial impact, scams can have a severe emotional and psychological impact on victims.

Darren said:

“Scams often target the most vulnerable people in society but the reality is that anyone can become a victim of scams.”

“Scams damage lives and can affect people financially and emotionally so it is with great pride that I have joined in with the work of the National Trading Standards Scams Team to prevent people from being victims of scams. By signing up as a SCAMbassador, I pledge to help make Clwyd West a scam-free constituency.”

Scams affect millions of people across the UK and cost consumers an estimated £5-10 billion of detriment of each year. Scams are a pervasive, criminal threat, which in addition to the financial damage can also cause serious detrimental, long-term psychological effects and ultimately destroy lives. 

Louise Baxter, Team Manager, National Trading Standards Scams Team said: "The tactics used by scammers leave victims socially isolated and ashamed of telling their friends and families what's really going on behind closed doors.

“It is fantastic to have such an influential figure in the community to help us tackle this problem on a local, regional and national level and I would encourage all those that are interested in showing their support to join the campaign and be part of our growing ‘friends’ network."